Vitus Magazine

An example of global campaigns that were launched seasonally. The ‘that’s holiday’ copy was used in various ways to give the tagline more versatility.

For a holiday global campaign, we created outdoor ads (billboards, bus sides, subways) seen in the US, Canada, UK, France, Germany and Japan.

could be seen representing Gap as well as GapKids…

….and babyGap

Corresponding print ads were printed in major publications….

….all over the world….

At the same time, all Gap, GapKids and babyGap store windows served as a continuation of this holiday campaign…

and throughout the stores, as in these sign toppers — all of which strengthened the overall message and the brand